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Project / Business workflow · Website lead intake

Every inquiry gets a clear
next step

A website inquiry is validated, sent through Make, recorded in Airtable, and surfaced through an email alert for follow-up.

DIGIRACKET-LEAD-INTAKE
↗
A CONNECTED SYSTEM
FOR REAL-WORLD WORK
At a glance

DigiRacket

A website inquiry is validated, sent through Make, recorded in Airtable, and surfaced through an email alert for follow-up.

The challenge

Website inquiries need to reach the right people in a usable format, with consent and input validation handled before the details enter the workflow.

The approach

A Vercel serverless endpoint validates and trims the submitted fields, then sends the inquiry to Make. Make creates an Airtable record and sends an email notification. If the endpoint is unavailable, the form offers a prefilled WhatsApp handoff for a person to handle.

How the flow works

From the first step
to what happens next.

01

Visitor submits project details and contact consent

↓
02

Vercel validates the request and securely calls Make

↓
03

Make records the inquiry in Airtable and sends an email alert

↓
04

WhatsApp offers a human handoff if the endpoint is unavailable

✓
Tools in the system
Vercel FunctionsMakeAirtableGmail

Tools are the building blocks. The workflow and its handoffs shape how they fit together.

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